About

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"It all started in rural Hunter Valley, NSW Australia-- sitting in my grandmother's fabric room picking out a fabric for my birthday dress. I remember it as clear as day; a sparkly, sky blue, sheer taffeta type fabric with tiny flocked dots all over. This was to be lined and a big layered skirt created on the bottom (keep in mind it was the early 90's at this time). This still remains to be one of my most favourite outfits. My grandmother collected so many eclectic and unique materials over her lifetime along with the most fashion forward patterns from each era. I think the appreciation and love began at this point for clothing and accessories. It was slow fashion at it's finest, before slow fashion became a buzz word. Items lovingly created for an occasion or a person to keep and last.
"It all started in rural Hunter Valley, NSW Australia-- sitting in my grandmother's fabric room picking out a fabric for my birthday dress. I remember it as clear as day; a sparkly, sky blue, sheer taffeta type fabric with tiny flocked dots all over. This was to be lined and a big layered skirt created on the bottom (keep in mind it was the early 90's at this time). This still remains to be one of my most favourite outfits. My grandmother collected so many eclectic and unique materials over her lifetime along with the most fashion forward patterns from each era. I think the appreciation and love began at this point for clothing and accessories. It was slow fashion at it's finest, before slow fashion became a buzz word. Items lovingly created for an occasion or a person to keep and last.
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As life rolled on I continued to be my creative self, designing, buying, and simply appreciating fashion. Particularly vintage. My aim always was to eventually create a little space where I could handcraft designs that people enjoy, and want to wear out into the world. I was lucky enough that when my grandmother passed she left her vast collection of materials to me. This is where sydney scarf store was born. Many of these beautiful pieces were small, and in the belief that none should be left behind, I decided to make small accessories. Starting with little retro style head scarves, then bow ties, then pocket squares, then tote bags... I have since travelled and built this collection to be bigger, continuing on my grandmother's legacy, which I now pull from for each collection. There's something really special about not mass producing and keeping this business model to a nonconforming, Australian made, fashion brand."

Jade Goodfellow
Designer/ Director, Sydney Scarf Store
We would like to acknowledge the Gadigal of the Eora Nation, the traditional custodians of this land and pay our respects to the Elders both past and present.